Interview Dutch ‘coziness’

Saskia was invited to the Dutch Broadcasting (NPO) Listen Podcast Festival, to join the conversation on the origins of the Dutch word and phenomenon ‘gezelligheid’. It’s one of those words that is impossible to translate yet used very frequently and therefore, it has a story to tell about Dutch culture. It is a combination of coziness, sociability and conviviality. In the interview, Saskia distinguishes two types of ‘gezelligheid’: physical and social.

On the one hand, there is the decoration of house, garden, caravan or windowsill. Just as the Dutch create their own land from the sea, the same behavior continues in the way they create coziness and atmosphere with the arrangement of the seats, pictures on the toilet and two candles in the window sill. That way they make things nice, cozy and welcoming. Very ‘gezellig’, they say.

On the other hand, it is about the social aspect: how do we treat each other, what is the norm and why is ‘gezelligheid’, a good atmosphere, so important? There, too, we find the roots within the Dutch water management system. The Dutch may at times be very direct and they do so in order to gather as many opinions as possible (what water levels work for different people and what interests are at stake); but after this, consensus must be reached. At that point, harsh confrontation and extreme opinions are no longer desired. Look at the behavior at the Dutch talking tables on television or the seating of people in a circle conversing with each other during a birthday party: everyone is allowed to participate but with some modesty and, above all, let’s keep it convivial!

For those who can understand Dutch, listen to the podcast for more viewpoints here: https://open.spotify.com/episode/0g2PuUlM2wRtQA851SC4sw?si=n3D09eJWTfmOBNpcvVAA0w&context=spotify%3Ashow%3A1lr6j4z70G5xke70V6nHhI

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Saskia Maarse is a Dutch intercultural speaker, trainer and author. For six years, she researched how Dutch culture is experienced by people from other cultures. She did so through in-depth interviews with entrepreneurs and managers from 30 different countries. She wrote two books on the subject: Tutti frutti – Success in a colourful and entreprising Netherlands and Onder de zeespiegel – collaborating and living together with the Dutch.

Saskia’s fascination for cultural differences started at a young age. She worked in tourism for over ten years, including several years in France, Spain, Italy and Austria. Her work experience abroad and her subsequent trip around the world broadened her view of the world and its inhabitants. Her research provided Saskia with much: more cultural awareness and extensive knowledge about Dutch culture in relation to other cultures.

Saskia’s mission is to provide as many people and organisations as possible with cultural insights and awareness in an accessible and inspiring way, so that more understanding of different cultures is created.

“During our team building day in Openluchtmuseum Arnhem we have had the pleasure to enjoy a very interesting cultural awareness workshop focussing on the Dutch culture in comparison with other cultures, how other cultures see us Dutch and what we can learn with the 6 principles of intercultural working from Saskia Maarse. The diverse group that we were with 25 people, 6 nationalities and even more cultures (including Frisian and Limburg) were really enthusiastic and even more understood the importance of good communication (verbal and visual) in international business.”
Marko van der Smitte, Sales Director Alfa Laval